MARIST BRAND
As my senior capstone project, my group and I took a fashion brand concept and turned it into a successful reality. We expanded the product assortment with our own designs and methods of sourcing vendors. We also further established the brand identity utilizing social media marketing, and worked on our on-campus boutique to sell the merchandise, generating $20,000 in sales. At the end of the semester, our line was featured in Marist's Silver Needle fashion show, in which our project won an award for best Fashion Merchandising Capstone project of the year.
Complete line displayed in the Silver Needle Fashion Show 2014
Some examples of the tech packs created for each product.
An example of an Instagram post used to market our products once they were in store.
The complete sales report for all items sold that semester.
